Photosynthesis

I get a ton of junk mail at work. Lots of pieces from stock photo agencies and agents and illustrators and photographers. But today, I got this cool piece from Veer. It said to take it out in the sun and a secret message would be revealed that I could use to enter to win a prize. So I did. And see how some of those letters turned green? It said Photosynthesis. I've always wished we could do such out-of-the-box thinking at newspapers. I've dreamed of scratch-n-sniff ink or something in hypercolor. This comes pretty close... By the way, those technologies do exist. But have you heard about the poorhouse we newspapers are in? Yeah...